3 Aralık 2012 Pazartesi

Requiem for a letterhead !

As i was looking up for a book called 'the big book & new design ideas' which was edited by David E. Carter, a headline cathed me directly 'letterheads'. Normally i look projects from websites like behance, and i like them without even questioning the system, how the postman can post te adress, how it is more effective when its in consumers' hands. So i looked at this letterheads and start to critisize them just like in class, because even it is in behance, there are some designers who design for their own pleasures and do not care about other issues. So here are some letterheads and my comparements, comments etc..

                       Do we need this black area? And green area? It looks weird and too much for me.

Too much information and everything is so big. How are we going to write down the letter?

Again, where is the place suppose to be write the letter, and why the logo is so big?

For me there is too much about logo, i can say 'ok' about replacement but less is more and for this one everything is too much.

Its always fine to add your letterhead some kind of abstarct reminders, just like green shapes all around. But i think is too much. Maybe not all over the 4 places but 2 or even maybe placed in 1 place is fine.

Why logo is that much big? And putting the same thing behind, its sooo boring.

                  I think its the 'best' in all of them. But still, its the best of the bad ones. Its boring , but with linings and giving information is okay.


why that much thick line? ...

Not that i know 'TOO MUCH', but when i look at them it bothers me and i want to share it with you. You can leave comments if you would like to and we can discuss.

This is the book if you wonder and want to check out ;)

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